Generation Z are the consumers of tomorrow – but how well do you understand their attitudes towards brands, use of technology, and purchasing behaviour? Author, TV pundit and government advisor, Chloe will share her insights into how to find right tone of voice when talking to Gen Z – and what this group want to see from operators in future.
She started her own education charity – ‘Write Club’ in 2011, which aimed to raise the aspirations of young people and attracted such luminaries as Derren Brown, Will Self and Benjamin Zephaniah.
Shortly after she began to write a column for the TES about life as a teacher and what young people were up to when parents weren’t around. This developed into feature writing on youth issues and her pieces quickly gained national and international attention. She was asked extensively to comment on radio and television, was invited to No. 10, quoted in the House of Commons, and worked with the Special Advisor to the then Mayor of London, Boris Johnson.
She has subsequently written for the Times, Guardian, Daily Mail, Huffington Post, Vice, Refinery29, Independent, and Spiked.
She has become a sought-out speaker on a wide range of issues, including (but not limited to) teenagers, education, young people in the work place, sex, social media, pop culture in the 21st century, brands, brand relationships, youth culture, beauty and self-esteem.
In 2015, she had her first book, Generation Z: Their Voices, Their Lives published by Penguin, Random House. It garnered wide critical claim and was optioned by Maker Studios, Disney to develop into a drama.
Chloe is also working with Disney Studios on another original concept called the A-Z of Modern Girls.
She has just completed her second book.